This Privacy Notice explains how ARDENT WAY LP handles personal information when individuals use our website, communicate with us, place orders, receive customer support or otherwise interact with our business.
Business details
Data controller: ARDENT WAY LP
Legal form: Limited partnership registered in England and Wales
Company number: LP024468
Registered office: Suite 6097, 128 Aldersgate Street, Barbican, London, EC1A 4AE, England
Website: https://ardentwaylp.com
Privacy contact email: info@ardentwaylp.com
Contact phone: +447386487517
Effective date: 14 May, 2026
For the purposes of this Privacy Notice, “we”, “us” and “our” refer to ARDENT WAY LP. “You” and “your” refer to any person whose personal information we process, including customers, website visitors, potential customers, supplier representatives, business contacts and other individuals who interact with us.
ARDENT WAY LP acts as the data controller for the personal information described in this Privacy Notice.
This means that, for the purposes of the UK General Data Protection Regulation, the Data Protection Act 2018 and other applicable data protection laws, we are responsible for deciding the purposes for which personal information is used and the manner in which it is processed.
In some situations, another organisation may act as an independent controller, for example a payment provider, delivery provider or third-party platform. Where this applies, that organisation will normally provide its own privacy information.
This Privacy Notice applies when you interact with us or our website, including when you:
This Privacy Notice does not apply to websites, payment pages, delivery services, social media platforms or other third-party services that are controlled by someone else. Those third parties are responsible for their own privacy practices and notices.
The personal information we collect depends on how you interact with us and which website functions or services you use.
We may collect information that identifies you or allows us to contact you. This may include your full name, billing address, delivery address, email address, telephone number, account name, customer identifier, username or similar contact details.
When you place an order or interact with our sales process, we may process information such as the products ordered, order reference, delivery information, payment status, returns history, refund details, customer service notes, complaints and communications relating to the order.
Payments may be handled by third-party payment service providers. We may receive limited information connected with a payment, such as transaction confirmation, payment status, transaction reference, billing information, fraud screening results or refund status.
Unless we clearly state otherwise, we do not store complete payment card details ourselves.
When you use the website, certain technical information may be collected automatically. This may include your IP address, browser type, device type, operating system, technical identifiers, approximate location based on technical data, pages visited, time spent on pages, referring website, cookie information and website log data.
Where account features are available, we may process information connected with your account. This may include login details, saved addresses, communication preferences, account settings, wish lists, basket activity and other preferences linked to your use of the website.
We may process details about your communication choices and engagement with us. This may include marketing preferences, email open or click data, unsubscribe records, survey answers, product reviews and records of messages exchanged with us.
Where you interact with us on behalf of a supplier, service provider, company or other organisation, we may process your business contact details, role, organisation name and communications with us.
We do not normally ask for special category personal data in connection with ordinary website use, product purchases or customer enquiries.
Special category personal data may include information about health, racial or ethnic origin, religious or philosophical beliefs, political opinions, trade union membership, genetic data, biometric data used for identification, sex life or sexual orientation.
You should not provide this type of information to us unless there is a specific and lawful reason for doing so.
If you send us sensitive information that we have not requested and do not need, we may delete it. Where it must be retained or used for a lawful reason, we will process it only where an appropriate lawful basis and any required legal condition apply.
We may collect personal information from several sources, including:
We use personal information for business, website, customer service, compliance and security purposes.
These purposes may include:
We only process personal information where we have a lawful basis under applicable data protection law.
The lawful basis used will depend on the purpose of processing.
Purpose: Processing, confirming and fulfilling orders
Typical lawful basis: Performance of a contract
Purpose: Taking payments and issuing refunds
Typical lawful basis: Performance of a contract; legal obligation; legitimate interests
Purpose: Delivery, fulfilment and logistics
Typical lawful basis: Performance of a contract; legitimate interests
Purpose: Customer support, complaints and returns
Typical lawful basis: Performance of a contract; legitimate interests; legal obligation
Purpose: Fraud prevention, website protection and security monitoring
Typical lawful basis: Legitimate interests; legal obligation
Purpose: Tax, accounting, customs and legal record keeping
Typical lawful basis: Legal obligation; legitimate interests
Purpose: Website analytics, performance review and service improvement
Typical lawful basis: Legitimate interests or consent, depending on the technology used
Purpose: Marketing communications
Typical lawful basis: Consent or legitimate interests, where permitted by law
Purpose: Supplier, service provider and business administration
Typical lawful basis: Legitimate interests; performance of a contract
Purpose: Disputes, legal claims and enforcement of rights
Typical lawful basis: Legitimate interests; legal obligation
Where we rely on legitimate interests, those interests may include operating our business efficiently, improving our services, keeping the website secure, preventing fraud, maintaining business records, communicating with customers and lawfully promoting our goods.
We may send you marketing messages where you have given consent or where the law permits us to contact you about similar goods or services.
You can stop receiving marketing communications at any time by using the unsubscribe link included in our emails, changing your preferences where account tools are available, or contacting us using the details in this Privacy Notice.
If you opt out of marketing, we may still send you non-marketing messages. These may include order confirmations, delivery updates, refund notices, legal notices, customer service replies and other essential service communications.
We do not intend to sell your personal information to third parties for their own separate direct marketing purposes.
Our website may use cookies and similar technologies to support website operation, security, user preferences, analytics, performance measurement and, where applicable, marketing.
More information should be provided in our separate Cookie Notice.
Where the law requires consent for non-essential cookies, we will request that consent through the cookie banner, cookie settings tool or another consent mechanism available on the website.
We may share personal information with third parties where this is necessary, lawful and appropriate for the purposes described in this Privacy Notice.
These third parties may include:
Where a service provider processes personal information on our behalf, we expect it to use the information only for authorized purposes and to apply appropriate confidentiality and security measures.
outside the United Kingdom. As a result, personal information may sometimes be processed in other countries.
Where personal information is transferred outside the United Kingdom, we will take steps required by applicable data protection law.
Depending on the circumstances, this may include:
We keep personal information only for as long as it is reasonably needed for the purposes for which it was collected or for another lawful reason.
The retention period may depend on the type of information, the purpose of processing, legal and regulatory requirements, accounting and tax obligations, fraud-prevention needs, the possibility of disputes and whether we continue to have a relationship with you.
As a general approach, customer order and transaction records may be retained for up to six years after the relevant transaction or after the end of the customer relationship, unless a different period is required or justified.
Marketing preference records may be kept for as long as needed to record and respect your opt-out or consent choices.
Technical logs and analytics information are usually retained for shorter periods, unless they are needed for security, troubleshooting, fraud prevention or legal reasons.
When personal information is no longer required, we will delete it, anonymise it or keep it securely only where we have a lawful reason to retain it.
We use technical and organisational measures designed to protect personal information against unauthorised access, accidental loss, misuse, alteration, disclosure or destruction.
These measures may include access controls, secure systems, confidentiality requirements, service provider checks, monitoring tools, internal procedures and other appropriate safeguards.
However, no website, email service or internet transmission can be guaranteed to be completely secure. You should take care when sending information online and should keep any account login details confidential.
We may use limited automated tools in ordinary business operations, including for fraud prevention, website security, payment risk checks, analytics, marketing segmentation or service improvement.
Unless we clearly tell you otherwise, we do not make decisions based solely on automated processing that have legal effects or similarly significant effects on you.
If this position changes, we will provide further information where required by law.
Depending on the circumstances and applicable law, you may have rights in relation to your personal information.
These rights may include the right to:
These rights are subject to legal conditions and may not apply in every situation. We may also need to verify your identity before responding to a request.
To exercise your data protection rights, please contact us using the privacy contact details set out at the beginning of this Privacy Notice.
We may ask you to provide information that helps us confirm your identity and understand your request.
We will respond within the timeframe required by applicable law.
If a request is unclear, excessive, repetitive, unfounded or affects the rights of another person, we may ask for clarification or handle the request in accordance with applicable legal rules.
We would prefer to have the opportunity to review and address any privacy concern directly.
If you have a question or complaint about how we use personal information, please contact us first using the details in this Privacy Notice.
You also have the right to complain to the Information Commissioner’s Office, which is the UK supervisory authority for data protection matters, or to another competent supervisory authority where applicable.
The website may contain links to third-party websites, payment pages, delivery tracking services, social media pages or other external platforms.
We do not control those third parties and are not responsible for their privacy practices, notices or handling of personal information.
You should review the relevant third party’s privacy notice before providing personal information to them.
We may revise this Privacy Notice from time to time to reflect changes in law, website functionality, business operations, service providers or the way we process personal information.
The latest version will be published on the website.
The effective date above shows when this Privacy Notice was last updated.
If you have any questions about this Privacy Notice or about how we process personal information, please contact us using the details below:
ARDENT WAY LP
Suite 6097, 128 Aldersgate Street, Barbican, London, EC1A 4AE, England
Email: info@ardentwaylp.com
Phone: +447386487517
Website: https://ardentwaylp.com/